Why are startups started? Because it’s a passion of entrepreneurs, It’s a trending topic, and It will serve as a medium to solve people’s problems and fill the entrepreneur’s pockets.

However, to launch and have a smooth journey for the entrepreneurs and their partners is not a piece of cake. Lots of failures and turmoil have to be faced. In order to overcome and tackle them, there comes Growth Hacking Strategies.

According to Inside Insight Growth Hacking, “ Growth Hacking is a marketing strategy that uses rapid experimentation across various channels in order to determine the most effective way to scale and grow a business.”

Growth Hacking is all about bringing science into marketing and delivering results on a very limited budget. Growth Hacking Formula includes achieving a product-market, i.e., sell exactly what people want, find a growth hack to go viral, and turn one time consumers into repeat customers. Growth Hacking believes in discovering the tools before people start talking about them. Finding a new tool will give voluptuous efficiency and get you high ROIs.

A Growth Hacker or Growth Hacking Team sees marketing as something one builds in the product itself. They focus on a full customer journey. Growth hackers can implement creative marketing, behavioral psychology, Data Testing, and Coding and Automation in their strategies.

Now, let’s know about the true growth hacking strategies that will help your startups attain better scales.

• Work on your email list

Startups can rely on email marketing, which depends on building an email list to collect customers’ data and information from the starting point. An email contact list has the details of the recipients who have subscribed or are selected for your email newsletter. These email lists consist of consumers’ demographic information, shopping and online browsing behavior, occupation, hobbies and interests, and many more.

Using this email list, startups can pre-launch their product and gain a response from the list. Further, they can provide opinions regarding your website or their landing page experience after arriving on it. The startups can use various email marketing tools to create effective email campaigns.

Startups use email campaigns’ databases to convert leads, retain customers, and make more sales. Launching an Email List is an effective growth hacking strategy to earn instant feedback and work on them in no time.

• Adopt Great Content Marketing Strategy

Content Marketers focus on writing content with awesome headlines and SEO-friendly content to drive growth in traffic. These contents aim to bring more conversions, more inbound links and get content more likes and shares on social media. With the proper and unique content marketing, your startup can catch your customers’ and prospects’ attention. Your Content should be Entertaining, Engaging, and Educational. Startups can create posts and videos on all social media for achieving success. Also giving out articles, e-books, PDFs, videos. Sometimes using clickbait content can also increase curiosity and attract visitors to your site.